AAOE Program of the 2008 Joint Meeting Optical Dispensary Boot Camp

Speaker: Arthur De Gennaro

Fees: $200 advance; $275 onsite

Synopsis: For this hands-on program, registered participants will be contacted in advance and asked to bring performance data and marketing materials. This information will be used to complete in-class exercises that will benchmark various elements of dispensary life, including capture rate percentages and inventory turns. In the second part of the course, the emphasis will be on low-cost marketing techniques. In the third part of the course, participants will hear from a panel of dispensing ophthalmology practices that have completed dispensary turnarounds. A generous amount of time will be set aside for attendees to ask questions.

Objectives: By the end of this course, attendees:

• Will be able to benchmark various elements of optical dispensaries;
• Will have an increased knowledge of how to market an optical dispensary using inexpensive and high-yield marketing resources;
• Will have heard of the successes and failures of various dispensing ophthalmology practices that have undergone turnarounds; and
• Will have had the opportunity to ask questions and obtain extended answers.